24/02/2021

Aloft Tulum Debuts in Mexico’s Bohemian Paradise

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New Lifestyle Hotel Marks Marriott Bonvoy’s Entry into Tulum, Ushering in a New Era of Hospitality

Aloft Tulum, a brand-new, boho-chic inspired hotel managed by Highgate Hotels, opened last week near Tulum’s desirable downtown district and its white-sand beaches. The four-floor property features 140 loft-like guest rooms and suites and a variety of vibrant spaces for socialization and music, including: signature Ático Rooftop Lounge & Bar with an infinity pool, teepees for kids, and the destination’s only venue for corporate meetings and events. Aloft Tulum is part of Marriott Bonvoy’s portfolio of brands, and its first property to debut in Tulum, Quintana Roo.

“After much anticipation, we are thrilled to welcome visitors to Aloft Tulum,” said the hotel’s General Manager Sergio Parra. “It is the ideal choice for travelers who are in search of a boutique-like hotel with bold design at an approachable price point.”

Aloft Tulum is as impressive as it is expressive. Next-gen travelers enter the hotel’s lobby to be greeted by urban art that changes seasonally, modern furniture and floor-to-ceiling windows. While guest rooms boast 10-foot-high ceilings, plush platform beds and light airy décor infused with natural textiles to deliver the ultimate comfort. Each room includes complimentary high-speed Wi-Fi, 55-inch LCD televisions, free signature coffee, Aloft custom toiletries from Bliss® Spa and walk-in showers with rainfall showerheads.

For mingling, Aloft Tulum offers several design-forward spaces including its Ático Rooftop Bar & Lounge. At this hangout spot, guests can take a dip in the infinity pool, experience local cuisine and sip on seasonal cocktails – all while marveling at unrivaled views of Tulum. Additionally, the urban hotel is home to a Re:fuel by Aloft, filled with fresh grab-and-go options; Re:mix lounge, the perfect place to mix, mingle and play a game of pool; and the W XYZ® bar, where guests and locals alike can enjoy live music programming.

Additionally, Aloft Tulum makes doing business and hosting intimate events and weddings a breeze with three multi-functional meeting conference spaces, totaling 2,761 square feet. Meeting rooms can accommodate up to 240 people and are equipped with the latest audiovisual technology, plasma screen televisions, and complimentary Wi-Fi. For guests’ further convenience, the property provides several high-tech features including a Mobile Key program for keyless entry into guest rooms and a concierge tablet.

Guests can stay in shape with access to the hotel’s Splash pool and Re:charge fitness center, which is outfitted with state-of-the-art equipment. The hotel also offers special amenities for kids with Camp Aloft and pets with ARF (animals are fun pet program).

Aloft Tulum is situated off-the-beaten-path in a beautiful location on Coba Avenue that is just a short walk or drive away to internationally recognized cuisine, local shopping and recreational activities. Nearby attractions include Playa Paraíso, one of the most spectacular beaches in Mexico, Tulum Mayan Ruins, and the award-winning Xel-Há water park.

Double guest rooms currently start at $150 per night. Aloft Tulum has two welcome offers: Guests will automatically receive a savings of 20% on the hotel’s best available rate and Marriott Bonvoy members staying three or more nights will be awarded 3,000 points. Both offers are valid on bookings made before April 30, 2021 for travel through June 30, 2021.

About Aloft Hotels®

Aloft Hotels currently operates more than 185 hotels in over 25 countries and territories. Catering to a tech-savvy, music-loving crowd, the brand offers vibrant, eclectic spaces that thrive off bringing people together. A brand for music lovers and music makers alike, Aloft is best known for its emphasis on innovative music programming through its Live at Aloft platform. Signature brand amenities include WXYZ® bar, Re:mix® lounge, grab-and-go breakfast concept Re:fuel by Aloft®, and pet-friendly program Arf® (Animals R Fun). Aloft moves to its own beat – it is Different. By Design. – using technology and design to enhance experiences and evolve with the needs of its guests. For more information, visit www.alofthotels.com and follow along on Facebook, Twitter, and Instagram. Aloft is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments, and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.com.

About Highgate

Highgate is a leading real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in major U.S. gateway cities including New York, Boston, Miami, San Francisco and Honolulu, with a growing Caribbean and Latin America footprint. The hospitality forward company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate has a proven record of developing its diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts with contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team consisting of some of the most experienced hotel management leaders, the company is a trusted partner for top ownership groups and major hotel brands. Highgate maintains corporate offices in New York, Chicago, Dallas, London, Miami, and Seattle. www.highgate.com.

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